> For the complete documentation index, see [llms.txt](https://docs.akkio.com/akkio-help-center/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.akkio.com/akkio-help-center/navigating-the-platform/dashboards/viewership-dashboard.md).

# Viewership Dashboard

Analyze your TV and streaming data to uncover audience behaviors, content preferences, and performance trends across channels. The Viewership Dashboard helps media teams understand *what* people are watching, *when*, and *where*—supporting smarter media planning and content alignment.

## How It Works

**Explore Audience Demographics**\
Filter viewership by genre, network, or program. Analyze viewership by age, gender, or behavioral segment using visual dashboards.

**Surface Top Content & Channels**\
See rankings of the most-watched shows, networks, devices, and apps—filtered by segment or genre to understand what content resonates.

**Analyze Trends & Patterns**\
Track viewership behavior over time, including minute-by-minute and sports-specific trends, to identify peak engagement windows.

**Understand Switching & Genre Behavior**\
Visualize what viewers watched before and after a given program. Explore how combined genres or tags influence total views.

**Generate Strategic Insights**\
Ask natural language questions to get instant summaries of switching behavior, genre trends, and audience preferences—powered by AI.