> For the complete documentation index, see [llms.txt](https://docs.akkio.com/akkio-help-center/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.akkio.com/akkio-help-center/navigating-the-platform/projects-workflows-and-tools/audiences-building-analysis-and-modeling.md). # Audiences Building, Analysis & Modeling ## What Is It Audience Agent enables media teams to build, analyze, refine, and expand audience segments using first-party data. It supports the full audience development workflow—including segment creation, trait analysis, comparative exploration, modeling, and deployment—within a single interface. ## How It Works **Step 1: Build Audiences**\ Start with a natural language prompt or use filters to define audiences. Akkio generates the audience logic automatically and gives you full transparency into the data, sources, and SQL behind it.

**Step 2: Analyze Audiences** \ Understand your audiences through three powerful modes of analysis: **2a -** Get a visual overview of audience traits, behaviors, and geography through auto-generated dashboards.

**2b - Compare**\ View multiple audiences side-by-side to identify key differences in demographics, intent, or performance

**2c - Explore**\ Ask follow-up questions to uncover deeper insights using natural language.

**Step 3: Segment Audiences** \ Use AutoML to instantly split your audience into 3–5 high-impact subgroups—each with detailed traits and performance insights. Save and reuse these segments as needed.

**Step 4: Model Lookalikes**\ Choose a seed audience and create modeled lookalikes with one click. Adjust thresholds to balance precision and scale, and explore the expanded audience in detail.

**Step 5: Generate & Share Audience Reports**\ Package your insights into custom reports with dashboards and visuals. Save views, apply templates, and share with clients or teammates—all from within the platform.