What is Akkio?

Overview

Akkio is the workflow automation platform for media agencies.

Akkio handles the manual data work within workflows—transformation, modeling, analysis, and visualization—so teams can focus on high-value work that drives client results.

This way of working enables faster campaign delivery, stronger client outcomes, and a more scalable agency operating model.

How Akkio Works

Akkio delivers enterprise-grade capability with a consumer-grade experience. Teams can build, run, and adapt workflows without technical expertise—making advanced automation accessible to everyday users, not just specialists. Akkio is built on four connected components that work together to automate campaign workflows across your organization.

Embedded, Enterprise-Grade Architecture

Akkio deploys directly within your cloud environment, inheriting existing data permissions and security controls. This ensures sensitive client and campaign data is only accessible to the right people, while meeting enterprise requirements without adding operational risk.

Akkio Tools

Access best-in-class AI tools—including Akkio’s AutoML engine, natural-language chat, and flexible data visualization. Tools can be used independently or assembled into custom workflows to support tasks across strategy, planning, activation, and measurement.

Context Engine

At the core of Akkio is its proprietary Context Engine—a multi-dimensional model that embeds agency-specific strategy, client objectives, definitions, and historical performance into every workflow. Unlike generic LLM-based platforms, Akkio generates outputs grounded in business context and statistical rigor, producing results teams can actually act on.

Enterprise Governance

Akkio is embedded within your cloud environment and inherits your existing data permissions, ensuring users only see the data they are already authorized to access. This prevents sensitive or client-specific data from being exposed to the wrong teams or individuals.

On top of these inherited permissions, Akkio provides role-based access control (RBAC) to define who can run workflows, interact with AI, and view or share outputs.

Built-in observability and explainability then provide visibility into how AI outputs are generated, helping teams understand, trust, and audit results as AI becomes part of everyday work.

Open Extensibility

Akkio is designed to fit into your existing technology ecosystem, not replace it. Open extensibility allows Akkio to connect to your data sources, analytics tools, and activation platforms—so workflows can pull from the systems you already use and push outputs where work actually happens.

As your needs evolve, extensibility ensures you can add new data sources, integrate emerging AI models, and adapt workflows without re-architecting your stack. This keeps Akkio flexible, future-ready, and aligned to how your organization already operates.