# Projects (Workflows & Tools)

Projects in Akkio serve as the workspace where Agentic Workflows and AI-Native Tools come together to accelerate end-to-end campaign workflows.

***

## **Agentic Workflows**

**Data Transformation:** Cleans, formats, and prepares raw data for immediate use in workflows.

**Campaign Strategy Development:** Transforms raw data into actionable, competitive strategies. Learn more about Akkio's *Campaign Strategy Development Workflows* [here](/akkio-help-center/navigating-the-platform/projects-workflows-and-tools/campaign-strategy-development.md).

**Audience Building, Analysis & Modeling:** Helps build, analyze, and expand high-value audiences. Learn more about Akkio's *Audience Building, Analysis & Modeling Workflow* [here.](/akkio-help-center/navigating-the-platform/projects-workflows-and-tools/audiences-building-analysis-and-modeling.md)

**Media Mix Modeling:** Instantly simulate multiple media scenarios at once.  Learn more about *Akkio's Media Mix Modeling Workflow* [here](/akkio-help-center/navigating-the-platform/projects-workflows-and-tools/media-mix-modeling.md)

**Propensity Modeling:** Predicts future user behavior and segments audiences based on likelihood to convert, churn, or engage. Learn more about *Akkio's Propensity Modeling Workflow* [here.](/akkio-help-center/navigating-the-platform/projects-workflows-and-tools/propensity-modeling.md)

**Performance Measurement:** Produces fast, automated, client-ready reports to track and communicate performance. Learn more about *Akkio's Performance Measurement Dashboard* [here.](/akkio-help-center/navigating-the-platform/dashboards/performance-measurement.md)

Akkio supports the creation of custom workflows to support internal processes, or client-specific requirements. 

## Tools

Tools automate data work from transformation, modeling, analysis and visualization.  

* **AutoML Engine:** Facilitates building, training, and deployment of predictive machine learning models, enabling data-driven forecasting and scoring.
* **Chat with Data:** Enables natural language querying and conversational interaction with multi-table datasets, allowing users to ask questions and receive contextualized responses.
* **Dashboard Builder:** Provides dynamic visualization components that render real-time performance metrics and trend analyses tailored to campaign objectives. Learn more about *Akkio's Dashboard Builder* [here.](/akkio-help-center/navigating-the-platform/dashboards/dashboard-builder.md)


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.akkio.com/akkio-help-center/navigating-the-platform/projects-workflows-and-tools.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.