Projects (Workflows & Tools)

Projects in Akkio serve as the workspace where Agentic Workflows and modular Tools work together to accelerate and optimize agency workflows across the entire campaign lifecycle.

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Agentic Workflows

Agentic workflows are specialized, AI-powered processes designed to accelerate and optimize agency workflows across every stage of the campaign lifecycle and beyond.

Agent Status Key

🟢 = Available today 🟡 = Coming soon

Data Preparation

🟡 Data Cleaning Agent: Cleans, formats, and prepares raw data for immediate use in workflows.

Media Strategy & Planning

• 🟢 Strategy Agent – Transforms raw data into actionable, competitive strategies. Learn more about Strategy Agent here.

• 🟢 Audience Agent – Helps build, analyze, and expand high-value audiences. Learn more about Audience Agent here.

• 🟡 Planning Agent - Helps structure media plans based on goals, budgets, and target audiences.

• 🟡 Creative Agent - Surfaces creative insights, asset performance, and messaging opportunities to help teams tailor content for specific audiences and platforms.

• 🟢 Propensity Agent – Predicts future user behavior and segments audiences based on likelihood to convert, churn, or engage. Learn more about Propensity Agent here.

• 🟢 RFM Agent – Segments users by Recency, Frequency, and Monetary value to support precision targeting and lifecycle marketing. Learn more about RFM Agent here.

• 🟡 Geo-Targeting Agent – Enriches datasets with geographic context to support localized targeting and insights.

Campaign Activation & Optimization

• 🟡 Optimization Agent - help refine campaigns in-flight for better outcomes.

Campaign Measurement & Reporting

• 🟡 Measurement Agent - Produces fast, automated, client-ready reports to track and communicate performance.

Client Retention & Growth Agents

• 🟡 RFP Agent - Helps craft custom pitch content aligned to client goals and market dynamics.

• 🟡 Thought Leadership Agent - Generates scalable, data-backed content to showcase agency expertise

Custom Agents

Akkio supports the creation of Custom Agents, allowing agencies to build AI assistants tailored precisely to unique workflows, internal processes, or client-specific requirements. This extensibility ensures that your AI capabilities evolve alongside your business needs.

Tools: Modular, Reusable Components

Tools are modular, reusable components that enable every agentic workflow within Akkio to perform specialized data processing and AI-driven tasks. These tools execute the core operations—such as data analysis, insight generation, input validation, and content creation—forming the backbone of the platform’s functionality.

Akkio provides a comprehensive suite of built-in tools designed to cover the essential needs of media workflows. Additionally, the platform supports seamless integration of proprietary or third-party tools, ensuring your agents have continuous access to the best capabilities tailored to your agency’s unique requirements.

Available Tools

• ML Engine: Facilitates building, training, and deployment of predictive machine learning models, enabling data-driven forecasting and scoring.

• Chat Engine: Enables natural language querying and conversational interaction with multi-table datasets, allowing users to ask questions and receive contextualized responses.

• Dashboard Builder: Provides dynamic visualization components that render real-time performance metrics and trend analyses tailored to campaign objectives.

• Data Classifier: Supports categorization and labeling of data for improved organization and analysis.

• Data Enricher: Combines diverse data sources to create enriched tables with new insights, like propensity scores that predict behaviors or interests.

Upcoming Tools (In Development)

• PPT Generator: Automatically transforms data insights into presentation-ready slide decks, streamlining client reporting workflows.

• Image Gen Engine: Generates creative visual assets from text prompts using generative AI models, supporting marketing and creative workflows.

• Virtual Panel Simulator: Creates synthetic audience cohorts for scenario testing and campaign simulation without requiring additional data collection.

Bring Your Own Tools (BYOT)

Akkio supports integration of external, proprietary, or preferred vendor tools directly into your workflows via unified APIs and connectors. This modular approach allows your agents to leverage specialized capabilities beyond Akkio’s built-in tools—creating a seamless, end-to-end system without platform fragmentation or workflow disruption.