# Projects (Workflows & Tools)

Projects in Akkio serve as the workspace where Agentic Workflows and AI-Native Tools come together to accelerate end-to-end campaign workflows.

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## **Agentic Workflows**

**Data Transformation:** Cleans, formats, and prepares raw data for immediate use in workflows.

**Campaign Strategy Development:** Transforms raw data into actionable, competitive strategies. Learn more about Akkio's *Campaign Strategy Development Workflows* [here](https://docs.akkio.com/akkio-help-center/navigating-the-platform/projects-workflows-and-tools/campaign-strategy-development).

**Audience Building, Analysis & Modeling:** Helps build, analyze, and expand high-value audiences. Learn more about Akkio's *Audience Building, Analysis & Modeling Workflow* [here.](https://docs.akkio.com/akkio-help-center/navigating-the-platform/projects-workflows-and-tools/audiences-building-analysis-and-modeling)

**Media Mix Modeling:** Instantly simulate multiple media scenarios at once.  Learn more about *Akkio's Media Mix Modeling Workflow* [here](https://docs.akkio.com/akkio-help-center/navigating-the-platform/projects-workflows-and-tools/media-mix-modeling)

**Propensity Modeling:** Predicts future user behavior and segments audiences based on likelihood to convert, churn, or engage. Learn more about *Akkio's Propensity Modeling Workflow* [here.](https://docs.akkio.com/akkio-help-center/navigating-the-platform/projects-workflows-and-tools/propensity-modeling)

**Performance Measurement:** Produces fast, automated, client-ready reports to track and communicate performance. Learn more about *Akkio's Performance Measurement Dashboard* [here.](https://docs.akkio.com/akkio-help-center/navigating-the-platform/dashboards/performance-measurement)

Akkio supports the creation of custom workflows to support internal processes, or client-specific requirements. 

## Tools

Tools automate data work from transformation, modeling, analysis and visualization.  

* **AutoML Engine:** Facilitates building, training, and deployment of predictive machine learning models, enabling data-driven forecasting and scoring.
* **Chat with Data:** Enables natural language querying and conversational interaction with multi-table datasets, allowing users to ask questions and receive contextualized responses.
* **Dashboard Builder:** Provides dynamic visualization components that render real-time performance metrics and trend analyses tailored to campaign objectives. Learn more about *Akkio's Dashboard Builder* [here.](https://docs.akkio.com/akkio-help-center/navigating-the-platform/dashboards/dashboard-builder)