Projects (Workflows & Tools)

Projects in Akkio serve as the workspace where Agentic Workflows and AI-Native Tools come together to accelerate end-to-end campaign workflows.

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Agentic Workflows

Data Transformation: Cleans, formats, and prepares raw data for immediate use in workflows.

Campaign Strategy Development: Transforms raw data into actionable, competitive strategies. Learn more about Akkio's Campaign Strategy Development Workflows here.

Audience Building, Analysis & Modeling: Helps build, analyze, and expand high-value audiences. Learn more about Akkio's Audience Building, Analysis & Modeling Workflow here.

Media Mix Modeling: Instantly simulate multiple media scenarios at once. Learn more about Akkio's Media Mix Modeling Workflow here

Propensity Modeling: Predicts future user behavior and segments audiences based on likelihood to convert, churn, or engage. Learn more about Akkio's Propensity Modeling Workflow here.

Performance Measurement: Produces fast, automated, client-ready reports to track and communicate performance. Learn more about Akkio's Performance Measurement Dashboard here.

Akkio supports the creation of custom workflows to support internal processes, or client-specific requirements.

Tools

Tools automate data work from transformation, modeling, analysis and visualization.

• AutoML Engine: Facilitates building, training, and deployment of predictive machine learning models, enabling data-driven forecasting and scoring.

• Chat with Data: Enables natural language querying and conversational interaction with multi-table datasets, allowing users to ask questions and receive contextualized responses.

• Dashboard Builder: Provides dynamic visualization components that render real-time performance metrics and trend analyses tailored to campaign objectives. Learn more about Akkio's Dashboard Builder here.