# Campaign Strategy Development

## What Is It

Strategy Agent assists media teams with strategic planning by combining internal documents and real-time external data. It helps synthesize briefs, uncover trends, generate strategic POVs, and build campaign plans—accelerating insight generation and decision-making across planning workflows.

## How It Works

**Step 1: Upload Documents**\
Add internal decks, briefs, research, or POVs. Files are stored with project- or agency-level permissions, so context is always accessible without re-uploading.

<div align="left"><figure><img src="/files/f1eaDLW3bFzsQXS4GZm1" alt="" width="375"><figcaption><p>Manage Project Context</p></figcaption></figure></div>

**Step 2: Ask Questions**\
Use natural language to query your internal knowledge base. Toggle on web enrichment to pull in real-time external insights for a broader view.

<div align="left"><figure><img src="/files/5XirOnDlbsQTIYPm2VK1" alt="" width="375"><figcaption><p>Enter Prompts</p></figcaption></figure></div>

**Step 3: Get Sourced Insights**\
Receive clear, actionable responses with clickable citations—so you and your clients can trace every recommendation back to its source.

<div align="left"><figure><img src="/files/kDo2g0PKN0HJrNgehc3C" alt="" width="375"><figcaption><p>Review Appended Source Citations </p></figcaption></figure></div>

**Step 4: Generate Strategic Plans**\
Go from insight to execution by auto-generating structured strategies and rollout plans, customized to your goals and data.

<div align="left"><figure><img src="/files/se4ffuuu1s6DxWiors9N" alt="" width="375"><figcaption><p>Generate Strategic Plans</p></figcaption></figure></div>

**Step 5: Save and Share**\
Save outputs to your library, reuse high-quality thinking across teams, and share final plans with clients—all from one place.

<div align="left"><figure><img src="/files/VPmYXmxaU9zwDkyoIG5G" alt="" width="375"><figcaption><p>Save Strategic Reports</p></figcaption></figure></div>


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