> For the complete documentation index, see [llms.txt](https://docs.akkio.com/akkio-help-center/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.akkio.com/akkio-help-center/navigating-the-platform/projects-workflows-and-tools/campaign-strategy-development.md). # Campaign Strategy Development ## What Is It Strategy Agent assists media teams with strategic planning by combining internal documents and real-time external data. It helps synthesize briefs, uncover trends, generate strategic POVs, and build campaign plans—accelerating insight generation and decision-making across planning workflows. ## How It Works **Step 1: Upload Documents**\ Add internal decks, briefs, research, or POVs. Files are stored with project- or agency-level permissions, so context is always accessible without re-uploading.

**Step 2: Ask Questions**\ Use natural language to query your internal knowledge base. Toggle on web enrichment to pull in real-time external insights for a broader view.

**Step 3: Get Sourced Insights**\ Receive clear, actionable responses with clickable citations—so you and your clients can trace every recommendation back to its source.

**Step 4: Generate Strategic Plans**\ Go from insight to execution by auto-generating structured strategies and rollout plans, customized to your goals and data.

**Step 5: Save and Share**\ Save outputs to your library, reuse high-quality thinking across teams, and share final plans with clients—all from one place.