How Akkio Works

Akkio’s platform is architected as four integrated layers—Agents, Tools, Platform, and Infrastructure—each responsible for distinct system functions that together enable scalable, AI-powered media agency workflows.

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Agents: Agents that cover the full campaign lifecycle

Agents are specialized AI-powered assistants that execute media workflows by interacting directly with users and orchestrating underlying tools to automate tasks and deliver tailored insights. They cover core campaign phases such as Strategy, Planning, Audience Segmentation, Activation, Optimization, and Measurement. Additionally, agencies can create custom agents to automate workflows unique to their processes.

Explore Akkio's agents here.

Tools: Modular tools that solve real tasks

Tools are reusable AI and data processing modules that empower agents to perform complex functions and generate scalable insights. These tools include automated machine learning (AutoML) pipelines, natural language processing (NLP), data transformation utilities, and insight generation capabilities. Continuously updated with the latest advancements, the tools framework is flexible enough to integrate proprietary or third-party components, creating a seamless, extensible operating system tailored to your agency’s technology stack.

Explore Akkio's tools here.

Platform: Enterprise-grade orchestration & governance

The platform layer manages workflow orchestration, data context, system integrations, and security controls to ensure consistent and compliant operation. It handles ETL orchestration to streamline data processing pipelines and offers unified APIs and webhooks for extensibility and integration. The platform also maintains context management and supports retrieval-augmented generation (RAG) to deliver dynamic, context-aware AI outputs. Built-in authentication, authorization, and state tracking enforce security and provide auditable workflows. This layer ensures that business logic and compliance requirements are applied across every workflow and agent interaction.

Infrastructure: Secure, flexible integration within your environment

Infrastructure provides a secure and flexible foundation for connecting Akkio to your agency’s data warehouses and cloud environments. The system operates directly on live data without storing or duplicating it, connecting seamlessly to enterprise data warehouses and lakes such as Snowflake, Redshift, and Databricks. Akkio can be deployed on either Akkio-managed cloud environments or within client-controlled infrastructure, designed to meet enterprise-grade standards for data security, isolation, compliance, and scalability. Your proprietary data remains secure, accessible, and central to every AI-powered output.