> For the complete documentation index, see [llms.txt](https://docs.akkio.com/akkio-help-center/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.akkio.com/akkio-help-center/navigating-the-platform/dashboards/cpg-dashboard.md).

# CPG Dashboard

Turn shopper and product data into actionable insights on purchase behavior, brand switching, category performance, and product trends. Built for media teams supporting CPG clients, this dashboard transforms raw data into clear, client-ready outputs for planning and reporting.

## How It Works

**Refine Audience Context**\
View purchase behavior for a selected audience and filter by brand, product, or category. Drill into sub-groups and pull refined segments into Audience Agent for activation.

**See Category & Brand Performance**\
Access top-line summaries across categories, sub-categories, brands, and products. Identify what’s trending and how different products perform within the broader landscape.

**Analyze Purchase Trends**\
Explore time-based patterns like purchase spikes by day of week or shifts in demand across product types using built-in trend charts.

**Run Basket Analysis**\
Identify co-purchased items, understand product pairings, and explore relationships between items to surface bundling opportunities and cross-sell strategies.

**Evaluate Reach with TURF**\
Run TURF analysis to test product combinations for maximum reach. Visualize how different mixes increase unique audience exposure.

**Ask Questions & Generate Insights**\
Use natural language to explore shopper behavior, uncover patterns, or summarize key takeaways. Integrated chat lets you ask questions about any chart or module—with all insights traceable to source data.


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