RFM Agent

RFM Agent segments audiences based on recency, frequency, and monetary value to help media teams identify and prioritize high-value groups. It transforms behavioral data into actionable segments that can be saved, analyzed, and deployed directly into campaigns.

How It Works

Step 1: Select Your Audience Start with an existing audience or choose products to analyze. Set your timeframe and optionally compare against a category or past analysis.

Step 2: Score & Explore Akkio automatically assigns Recency, Frequency, and Monetary scores to each user. Explore labeled tiers and view instant insights that highlight key behaviors and outliers.

Step 3: Compare & Benchmark See how your audience stacks up against a category, another brand, or a past performance period using side-by-side RFM views.

Step 4: Visualize Growth Opportunities Use the Growth Framework to identify who to retain, grow, or attract—based on real brand engagement, not assumptions.

Step 5: Segment & Deploy Select high-value groups directly from your analysis and save them for reuse across agents, dashboards, or activation workflows.