Audience Agent

Audience Agent enables media teams to build, analyze, refine, and expand audience segments using first-party data. It supports the full audience development workflow—including segment creation, trait analysis, comparative exploration, modeling, and deployment—within a single interface.

How It Works

Step 1: Build Audiences Start with a natural language prompt or use filters to define audiences. Akkio generates the audience logic automatically and gives you full transparency into the data, sources, and SQL behind it.

Step 2: Analyze Audiences Understand your audiences through three powerful modes of analysis:

2a - Get a visual overview of audience traits, behaviors, and geography through auto-generated dashboards.

2b - Compare View multiple audiences side-by-side to identify key differences in demographics, intent, or performance

2c - Explore Ask follow-up questions to uncover deeper insights using natural language.

Step 3: Segment Audiences Use AutoML to instantly split your audience into 3–5 high-impact subgroups—each with detailed traits and performance insights. Save and reuse these segments as needed.

Step 4: Model Lookalikes Choose a seed audience and create modeled lookalikes with one click. Adjust thresholds to balance precision and scale, and explore the expanded audience in detail.

Step 5: Generate & Share Audience Reports Package your insights into custom reports with dashboards and visuals. Save views, apply templates, and share with clients or teammates—all from within the platform.