Audience Agent

Audience Agent enables media teams to build, analyze, refine, and expand audience segments using first-party data. It supports the full audience development workflow—including segment creation, trait analysis, comparative exploration, modeling, and deployment—within a single interface.

How It Works

Step 1: Build Audiences Start with a natural language prompt or use filters to define audiences. Akkio generates the audience logic automatically and gives you full transparency into the data, sources, and SQL behind it.

Audience Builder

Step 2: Analyze Audiences Understand your audiences through three powerful modes of analysis:

2a - Get a visual overview of audience traits, behaviors, and geography through auto-generated dashboards.

Audience Insights

2b - Compare View multiple audiences side-by-side to identify key differences in demographics, intent, or performance

Audience Comparison

2c - Explore Ask follow-up questions to uncover deeper insights using natural language.

Audience Exploration

Step 3: Segment Audiences Use AutoML to instantly split your audience into 3–5 high-impact subgroups—each with detailed traits and performance insights. Save and reuse these segments as needed.

Audience Segmentation

Step 4: Model Lookalikes Choose a seed audience and create modeled lookalikes with one click. Adjust thresholds to balance precision and scale, and explore the expanded audience in detail.

Lookalike Modeling

Step 5: Generate & Share Audience Reports Package your insights into custom reports with dashboards and visuals. Save views, apply templates, and share with clients or teammates—all from within the platform.

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