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Benchmarking

Examples of how to prompt for Benchmark tracking and analysis, segmented by metric tracking and analysis.

All examples use Chat Explore, available in the Explore tab. Prompts utilize a dummy marketing dataset with columns for CTR, CPC, CPM, CTR_Benchmark, CPC_Benchmark, and CPM_Benchmark. Change prompt text as applicable to your data.

chevron-rightTracking Against Benchmarkhashtag

Identify campaign performance via Benchmark data.

Example Prompt: Create a table of the top 25 performing campaigns based on CTR, CPC, and CPM vs their benchmark values.

Akkio Output:

Example Prompt: Create a graph of CTR for Instagram over time, grouped by daily average, in 2024. Include CTR_Benchmark.

Akkio Output:

Tips:

  • Utilize live data connectors to have an automated dashboard that can track current metrics vs historic benchmarks.

  • Create benchmark values from industry-wide data to establish a competitive benchmark.

  • Create historical benchmark values in Prepare by creating new columns for the average value of each metric.

    • Example in Column Adjustment

  • Keep in mind, or reverse graphs, where lower values are preferred. Such as lower CPC and higher CTR.

    • Refer to Akkio's AI-Interpretation to check for ascending vs descending ranking by metric.

chevron-rightBenchmark Analysishashtag

Identify and visualize relationships between metrics with a baseline comparison.

Exmple Prompt: Create a graph of each Ad Type's CPM over time, grouped by day. Include average CPM_Benchmark for each date point.

Akkio Output:

Example Prompt: Create a non-stacked bar chart of average CPC, CTR, and CPM for 2024 by Campaign Type. Include a red dashed line for the average Benchmark of CPC, CTR, and CPM.

Akkio Output:

Example Prompt: What is the average variance of CTR, CPC, and CPM from their respective benchmarks?

Akkio Output:

Tips:

  • General work-flow - Prompt a graph as you would as usual to analyze your metrics. Include a sentence to add a dotted line for the metric's benchmark.

  • Keep consideration of variance by metric from the benchmark.

    • Example on how to prompt for variance listed above.

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