# Benchmarking
All examples use Chat Explore, available in the Explore tab. Prompts utilize a dummy marketing dataset with columns for CTR, CPC, CPM, CTR\_Benchmark, CPC\_Benchmark, and CPM\_Benchmark. Change prompt text as applicable to your data.
Tracking Against Benchmark
Identify campaign performance via Benchmark data.
**Example Prompt:**\
Create a table of the top 25 performing campaigns based on CTR, CPC, and CPM vs their benchmark values.
**Akkio Output:**\
**Example Prompt:**\
Create a graph of CTR for Instagram over time, grouped by daily average, in 2024. Include CTR\_Benchmark.
**Akkio Output:**\
Tips:
* Utilize live data connectors to have an automated dashboard that can track current metrics vs historic benchmarks.
* Create benchmark values from industry-wide data to establish a competitive benchmark.
* Create historical benchmark values in Prepare by creating new columns for the average value of each metric.
* Example in Column Adjustment
* Keep in mind, or reverse graphs, where lower values are preferred. Such as lower CPC and higher CTR.
* Refer to Akkio's AI-Interpretation to check for ascending vs descending ranking by metric.
Benchmark Analysis
Identify and visualize relationships between metrics with a baseline comparison.
**Exmple Prompt:**\
Create a graph of each Ad Type's CPM over time, grouped by day. Include average CPM\_Benchmark for each date point.
**Akkio Output:**\
Example Prompt:\
Create a non-stacked bar chart of average CPC, CTR, and CPM for 2024 by Campaign Type. Include a red dashed line for the average Benchmark of CPC, CTR, and CPM.
Akkio Output:\
**Example Prompt:**\
What is the average variance of CTR, CPC, and CPM from their respective benchmarks?
**Akkio Output:**\
Tips:
* General work-flow - Prompt a graph as you would as usual to analyze your metrics. Include a sentence to add a dotted line for the metric's benchmark.
* Keep consideration of variance by metric from the benchmark.
* Example on how to prompt for variance listed above.
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