Post Campaign Analysis
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Top-performing Audience Segments / Text Summary
Example Prompt: Generate a narrative text summary for the top-performing audience segments in 2023 based on clicks, impressions, conversions, CTR, CPM, and CPA.
Akkio Output: In 2023, the top-performing audience segments showcased impressive results across various metrics, highlighting the effectiveness of targeted advertising strategies. The retargeting campaign on Instagram, aimed at desktop users with a product ad type, excelled with 9,902 clicks generated from 381,894 impressions. This campaign achieved a remarkable 6,978 conversions, demonstrating an average click-through rate (CTR) of 2.61%, a cost per mille (CPM) of $50.01, and a cost per acquisition (CPA) of $3.57.
Similarly, another successful strategy was implemented on the GDN platform, targeting mobile users with a lifestyle ad type, which garnered 9,339 clicks from 372,255 impressions. This led to 6,447 conversions, with an average CTR of 2.52%, a consistent CPM of $50.01, and a CPA of $3.79.
A further noteworthy campaign on GDN also focused on desktop users with the lifestyle ad type, achieving 9,222 clicks from 357,943 impressions. This resulted in 6,458 conversions, reflecting a CTR of 2.58%, a CPM of $50.01, and a CPA of $3.49.
The retargeting campaign on Facebook News Feed targeting mobile users with a product ad type attracted 8,967 clicks from 361,287 impressions, leading to 6,164 conversions. The average CTR for this segment was 2.48%, with a CPM of $50.01 and a CPA of $3.65.
Lastly, the Facebook Audience Network campaign targeting mobile users with a product ad type yielded 8,885 clicks from 356,044 impressions, resulting in 6,445 conversions, alongside an average CTR of 2.52%, a CPM of $50.01, and a CPA of $3.73.
Overall, these campaigns illustrate the efficacy of targeted approaches in driving engagement and conversions, with consistent performance metrics across different platforms and ad types.
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