Post Campaign Analysis
Examples of how to prompt for Post Campaign Analysis, segmented by analysis goals.
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Examples of how to prompt for Post Campaign Analysis, segmented by analysis goals.
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Was this helpful?
All examples use Chat Explore, available in the Explore tab. Prompts utilize a dummy marketing dataset. Change prompt text as applicable to your data.
Identify successful campaigns by performance metrics.
Example Prompt: Generate a table of the top 25 performing campaigns by Impressions, Clicks, Cost, CPC, CPM, and CPA.
Akkio Output:
Example Prompt: Generate a narrative text summary for the top-performing audience segments in 2023 based on clicks, impressions, conversions, CTR, CPM, and CPA.
Akkio Output: In 2023, the top-performing audience segments showcased impressive results across various metrics, highlighting the effectiveness of targeted advertising strategies. The retargeting campaign on Instagram, aimed at desktop users with a product ad type, excelled with 9,902 clicks generated from 381,894 impressions. This campaign achieved a remarkable 6,978 conversions, demonstrating an average click-through rate (CTR) of 2.61%, a cost per mille (CPM) of $50.01, and a cost per acquisition (CPA) of $3.57.
Similarly, another successful strategy was implemented on the GDN platform, targeting mobile users with a lifestyle ad type, which garnered 9,339 clicks from 372,255 impressions. This led to 6,447 conversions, with an average CTR of 2.52%, a consistent CPM of $50.01, and a CPA of $3.79.
A further noteworthy campaign on GDN also focused on desktop users with the lifestyle ad type, achieving 9,222 clicks from 357,943 impressions. This resulted in 6,458 conversions, reflecting a CTR of 2.58%, a CPM of $50.01, and a CPA of $3.49.
The retargeting campaign on Facebook News Feed targeting mobile users with a product ad type attracted 8,967 clicks from 361,287 impressions, leading to 6,164 conversions. The average CTR for this segment was 2.48%, with a CPM of $50.01 and a CPA of $3.65.
Lastly, the Facebook Audience Network campaign targeting mobile users with a product ad type yielded 8,885 clicks from 356,044 impressions, resulting in 6,445 conversions, alongside an average CTR of 2.52%, a CPM of $50.01, and a CPA of $3.73.
Overall, these campaigns illustrate the efficacy of targeted approaches in driving engagement and conversions, with consistent performance metrics across different platforms and ad types.
Compare metrics and categories to determine how your different campaign factors interact. Good for Dashboard and Report building.
Example Prompt: Show me a report of spend by device for each placement.
Akkio Output:
Example Prompt: Show me ROAS by Campaign Type and Placement.
Akkio Output:
Data scientists may find it helpful to obtain detailed outputs from their own preferred tests and methods. Specify your desired output or test and Akkio will run the calculations and visualize the results.
Example Prompt: Generate an ANOVA table to show which Categorical variables had the highest impact on ROAS.
AI Interpretation:
The data is categorized by Campaign Type, Placement, Device, and Ad Type.
For each category, the ROAS values are grouped.
One-way ANOVA is performed on the grouped ROAS values for each category.
The F-value and p-value are calculated for each category.
The results are sorted based on F-value in descending order.
The impact of each category is calculated as a percentage of its F-value relative to the sum of all F-values.
Akkio Output:
